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Home >> About Us |
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Background |
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Crux Communications Inc. was founded in January 2006 by Kym Heisler and Charlotte Rubin, veterans in the field of business-to-business and business-to-consumer communications. With more than 30 years of collective experience in the communications field, Heisler and Rubin have managed and implemented programs that cross the entire spectrum of services – from global strategies to message development to tactical executions.
Having worked internally at the executive and senior levels for major corporations, public service organizations and telecom “powerhouse” companies such as Ericsson and Qualcomm, Heisler and Rubin were not only responsible for developing and delivering communications solutions within the organizations, but also for outsourcing these same services. It was from this unique perspective – as both provider AND client – that Crux Communications was born.
Headquartered in San Diego, California, Crux Communications currently employs a staff of in-house communication professionals in the US and Asia-Pacific, as well as additional freelance and industry-specific contractors around the globe. |
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>> Read about the Crux Communications team |
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Wireless / telecom / datacom experience |
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With more than 18 years in the telecommunications field and extensive experience working with the leading telecom and datacom providers and operators in North America, Latin America, Asia-Pacific and Europe, Crux Communications thoroughly understands the wireless telecom industry.
We know the market. We know industry trends and competitive positioning. We’ve worked with
all of the major players and we know how they interact and react. We know the carrier, integrator, manufacturer, public safety and mobile media segments.
We know communications. We know whom to reach in order to get the industry’s attention . . .
what makes a story newsworthy . . . and what we need to do to keep it circulating in the marketplace. We know which channels are the most cost-effective and which ones are right for getting the message heard.
Most importantly, we know content . . . and how to position it accurately. We’ve communicated about wireless, infrastructure, applications, services, devices, mobile media and mission critical solutions. We understand established RF technologies and emerging wireless solutions.
With our expertise and long-standing relationships in the telecom industry, we can hit the road running and offer true value to our clients. |
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Other experience |
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In addition to our extensive experience in the telecommunications area, we also work with clients in the business consulting, finance, public administration and non-profit segments. |
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