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Home >> About Us >> Our Team |
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Founders |
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Charlotte Rubin– Co-Founder, Managing Director
Founding partner, Charlotte Rubin, brings more than 15 years of experience in corporate communications to Crux Communications, with specific expertise in strategic marketing, competitive positioning and public relations.
With over 10 years in the telecom space, a long-standing list of industry contacts and a unique ability to identify and respond to significant industry issues, Charlotte is responsible for the strategic positioning and public relations for Crux clients.
Prior to founding Crux, Charlotte Rubin worked for eight years at Ericsson as head of PR and marketing communications for Ericsson Wireless Inc., where she also was a member of the executive management team. A native Dane, Charlotte holds an MBA in international marketing and management from the Copenhagen Business School.
Areas of expertise: strategy development and positioning, public relations, industry analyst relations, investor relations, training.
Kym Heisler– Co-Founder, Creative Director
Founding partner, Kym Heisler has more than 25 years in the communications field and brings specific expertise in corporate and marketing communications to Crux Communications, including 10+ years of experience dedicated to the telecom space.
With a true talent for translating technical information into compelling and easy-to-understand business value, Kym is responsible for the branding, messaging and creative aspects of all client solutions.
Before opening Crux Communications, Kym worked with telecom giants, Ericsson and Qualcomm, managing their marcom and creative resources engaged in developing and delivering communications deliverables. Prior to that, Kym held various management positions in the communications arena, including Director of Communications at Bank of America’s Financial Services Division -- a major US corporation and Fortune 500 company. Kym holds a BA from Scripps College for Women in Claremont, California.
Areas of expertise: brand and message development, copywriting, advertising, marketing communications, creative services.
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The team |
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All Crux employees, freelancers and contractors have experience in the overall marketing and communications field, as well as special expertise in the telecommunications industry. |
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